MONEY LAB

It is time to jump start your traditional business by setting up a website to bring the new internet set of customers to your store. Purchasing a website is only the beginning. There are many thousands already. There has to be a way to attract business to your website out of all the many other websites. Happily, there is a way and you have probably seen it many times without understanding it. One of the more popular ways to attract new customers is with Banner Advertising. Advertising Banners are those colorful, active, bits of information that appear across the top of whatever site you were visiting. You see them everywhere; across your email site, on news sites, flashing across the informational site you visited and on the map sites. 

Each time you see an advertising banner and actually click on it to find out more, you are immediately bounced to the website run by the owner. That was the whole object of the banner. In the world of banner advertising there are some new assortments of words with different meanings than you are used to. 

For starters, HITS refers to the number of times a website has been seen. This is important, because hits cost the advertiser money. The cost is measured in hits per thousand, CPM. Each hit cost a few cents, but for every one thousand (M from the old Roman numeral system) times a person CLICKS on the Banner, the advertiser could be paying out $15.00. To follow this line of thought a bit further, the estimated actual sales from the one thousand hits can be a low as one sale. The advertising for that sale would have $15.00 added to the overhead expense. This is a rather high cost per sale and it could be even higher, depending on the CPM rate. 

A HIT could also be termed a PAGE VIEW. A more accurate term for the number of times the click brings a viewer to the website. 

Embedded in the banner are COOKIES that make it possible to track the actual number of sales that resulted from this advertising banner. No one likes the idea of being spied upon, but cookies are so much a part of the internet that they are here to stay. Advertisers need cookies to decide the best use of their hard earned dollars. Advertisers want to get the best, most compelling banner for their money. They have choices of Run of Site ROS banner advertising (cost less) or a more targeted approach. Targeted can be that the banner pops up whenever a KEYWORD is entered. The more targeted the keyword is, the higher the cost. ROS refers to the banner running on the website with no keyword target. A keyword can be general; i.e. football, or specific, Detroit Lions football. 

The term CREATIVE refers to the actual graphics on the advertising banner. These may be animated, multi-colored, but are limited to a 468 x 60 pixel size, with a file size of 12K to 16K pixels. This is an international standard.

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Today, most of us are finding easy way to earn quickly online. If you think that earning money through clicking is easy, it's a big "NO". Data showed that only five to ten have succeeded out of 1000 people who tried this PTC Programs because they showed some "PATIENCE". Yes patience is a must.

You should have 3 things in mind if you want to succeed with Paid-to-Click sites:

1. LIST OF 20-30 PAID TO CLICK SITES.

We do not know where we can find those genuine sites. Make a search through Google or Yahoo Seach Engine then look for a specific forum about Paid to Click sites who constantly paying their members. You can also see if there are PTC Scam sites through the comments of everyone who participate in that forum.

2. TRY TO HAVE AT LEAST 15-20 ACTIVE REFERRALS. You can invite some of your friends to join or send a message to your friends in FACEBOOK, FRIENDSTER, TWITTER, MYSPACE, etc. inviting them to be in your referral's list.

3. UPGRADE YOUR ACCOUNT. You can earn more by upgrading because the rate per click will be increased same as the rate per click of your active referrals plus they will also give you an additional referrals to your account. Make sure you have receive at least three payments from them before you make an upgrade.

Getting the first payment may take time so "BE PATIENT". Click here to see my proofs.

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Facebook is the largest and still growing social networking site in the Internet World. Facebook has proved to be the toughest competitor for all the sites that claim to have the biggest social networking circle.

Facebook surprised the world with its sudden popularity gain internationally. MySpace (launched in Britain on April 06) is the biggest contender of Facebook. Now, Facebook has outclassed other social networking sites in almost every feature. MySpace is getting started to try to compete with the fame of Facebook by implementing similar features. Now, some renown sites like Orkut, Bebo etc. are trying to get the same features like Facebook but still unable to compare to the amazing force of Facebook. All sites are now trying to clone Facebook Application feature to stay live in this Social Networking World.

Now, why should you prefer Facebook? If you have analyzed, MySpace was started with the idea to allow people connected with each other (the same as Facebook), but its design is somewhat tawdry and was soon taking up by the spammer to make money, celebrities wanting themselves to appear cool by having 50,000 friends. But Facebook has overcome these issues. You can stay in touch with your relatives and lost friends that you haven't met for long time in an efficient way. The main thing is the interface, a standardized and simple interface having drag drop facilities and much more, which make it easier and accessible to the "normal" users.

Facebook is a great platform for having some different experiences; it's more than a two way interaction. Facebook Profile is a great way to show yourself in your own way. Creating a profile is too easy & then looking around for some friends. You can add extras to your profile, from gift applications to "hug war" application. Send and receive gifts from your love ones for FREE. Stay connected to people all over the world in the way you like. Few weeks ago Facebook has introduced its new looks with an easy to handle Interface. Everything fits in that decent interface.

Facebook was first developed for college students, but now anyone can join it. With its increasing popularity people have used it for business purposes in addition to socializing. You can add a Facebook Application for your business or get it done by a Facebook Application developer. Share your business experiences with the people around the world. If you want to bring out your products to the new people then Facebook is a great platform to start. Your business growth has value as well as your existing customers. Creating Fan Pages for your business is also a great way to enhance your relation with your existing customers and a chance to make some new. If you are looking to extend your business circle then Facebook has many Forums, Groups and Discussions etc. to participate and met your competitors.

Facebook users are not only college students, as its open to the entire world, average user's age is around 27+. If you are looking for a date, flirt or want some online fun with your friends then there are millions of Facebook Applications available there.

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As an internet marketer, you've most probably heard about this thing called Twitter, and you've most probably asked yourself the question "what does it mean to twitter" from a marketing standpoint.

Twitter is a Web 2.0 website that's being marketed as the SMS for the internet. Users are allowed to accumulate "followers". Every time a use would post a message, all of his followers will be able to read the same. Messages can be posted via the user's page or via SMS.

Messages are limited to 140 characters. Some would think of this as a negative, given the fact that people would have to prune what they want to say. However, it really is a positive, as shorter messages go straight to the point of the same, and shorter messages have a higher read rate than longer messages.

There almost 5 million Twitter members as of this writing. The website garners 20 million page views per day. What does it mean to Twitter? It means that you can harness these numbers to help catapult your online business to a higher level of success.

What does it mean to Twitter from a marketing standpoint? Consider the following usages that are made possible by this innovative platform:

Build a good relationship with your prospects as well as your customers by giving them the option to follow you on Twitter. Let them get to know you better by sending them regular messages via the Web 2.0 tool.

Follow up on your prospects by using Twitter. Twitter is being hailed as the new email. Instead of having them subscribe to your mailing list, you can have them follow you on Twitter.

Use Twitter to provide updates for your prospects, your customers and even your business partners. Have everyone follow your account, and you can inform them of new developments via the Twitter platform.

Use Twitter as a way to inform your prospects and customers about a new blog entry you have published, or a new product you have released, or a new affiliate product you are promoting. Whether you're profiting via PPC programs or by selling your own product or by being an affiliate, you'll be able to generate the traffic that your website needs via Twitter, especially if you have amassed a large following.

Use Twitter as a technical support system for your business. The setup of this tool actually allows for a dynamic, ever-evolving FAQ page that your followers are sure to receive and read.

The above functions barely break the surface with regards to answering the question "what does it mean to Twitter?" The platform is simply very flexible that new uses are being invented all the time.

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Looking to start a part-time or even full time business, but have limited amount of money? Not a problem. You can make money a few ways even without a web site.

If you know information or can do some research and write about it, this is a great opportunity for you. I will give you some ways to make money as a freelance writer.

Writing for yourself part-time is a great opportunity. I do it in my spare time just to earn a little more cash. There are a few ways to make some extra cash such as, Bidding on job postings for freelance writing jobs (can earn between $5 - $50 an article!), Submit your article to places www.informationonthis.com that you earn points or cash to submit articles and some times gifts, or you can write articles and signup for an affiliate program and earn money every time someone buys the product your promoting.

LET'S GET STARTED:

1. Post articles to earn points / money.Web sites such as www.informationonthis.com give you points and money for every article you post, most of the web sites depend on how much money they make through advertising, so if you help promote your articles on these sites the more your points will be worth in the long run. I know informationonthis.com also gives you points for refering other writers and people to signup for their free service. This is also a great place to find information on a lot of subjects. 

2. Freelance writing and bidding for jobs.Search the internet for "freelance jobs," most web sites have a category just for copywriters and writers. Web sites are in need of fresh content to keep their site a live and in the great eyes of the search engines that crawl their web sites daily. You can earn (depending on your bid and agreement) between $5 - $50 an article and most of the listings are for multiple articles or even just message board posts. The most popular freelance job site out there is elance.com, but it does cost money to be able to bid on projects, so I would go to other web sites that offer freelance jobs that costs nothing and see if this is something you really want to do.

3. Signup for an affiliate program and write an article on the subject and promote the article through either step 1 or through other free article directories. Find a product that you want to write about signup for the affiliate link and write at least a 500 word article on the subject. Then submit the article to as many "free article" directories where other web sites can use your article to post on their web sites. By doing this it promotes your article for free and gives them free content, but why you might ask? Because you can create a small resource box at the end of your article like the one at the end of this article with your affiliate link and every time someone clicks that link and signs up for the product / service you make money and this can be an ongoing income. I have done this and it sometimes takes about 12 - 15 articles until you start to notice a nice income through this means.

This is the top 3 ways a freelance writer can make some extra money just doing part time work with no hassle. It usually takes me about 15 - 30 minutes to write an article on a subject that I know about, but I know that it will help my income for years to come.

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Article marketing is the way of writing articles and getting them published online. Article helps in increasing the back links of a website as well as increasing traffic. Articles are generally submitted in article directories or article distribution sites.

THE MAIN ESSENTIALS FOR ARTICLE ARE:

Article should be well written - An article should be properly structured and easily readable with proper grammar and spellings. A poorly written article can provide you more harm as it can spread wrong message when submitted in article sites.

Article should not be copied - Always write your own and original articles. There should be no plagiarism. Creating original articles will increase your author value.

Write relevant articles- Always write articles that are relevant to the services or the products related to your websites. For example if you have car website the article related with car will have the user attention as compared to other products.

Article pointing towards website- In order for the promotion your article and website in search engines it is necessary that your article should be pointing towards your website. Write article on regular basis- Search engines love the fresh content. Writing articles on regular basis will provide new content to the search engines. Search engine will be able to recognize your website.

Article should be related to the services- Write articles that are associated with the services provided by your website or company. This will help to promote your products and services online.

Length of article- There is no specific criteria regarding length of an article but it must specify the topic entirely. If it is written on a keyword basis, it should clearly explain the keyword in detail. In case it is written about product or services description then it must describe such product and service in a clear precise and meaningful manner.

Resource box- Provide the signature, the website link or website URL in the resource box. This will help to create an article link back to your website.

Thus, article is an important source of online marketing. After submission, when these articles are recognized by search engines, people can search over it in the World Wide Web. There are chances of getting more business offers when these are accessed and read by people. Thus it proves to be a very simple low cost affair.

Source: Free Articles by Rajeev Guglani

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You have a new blog and you want to be read by thousands of people. But how to get them to your blog?

For start you must have some posts. Search engines and people must read something on your blog. So if you don't have content add some before start promoting the blog.Remember if the content is high quality people will talk about your blog to other, that brings you extra free traffic.

So let us start promoting the blog.

1. Let search engine know you exist. The idea is to get the search engines come and index your site. There is a free service that submits your blog in 20 search engines. All you have to do is to choose the desired search engines where you want the blog to appear, write the url and a valid email address. You may submit from http://www.freewebsubmission.com.

2. Submit your blog to blog directories. Submitting to blog directories will help you increase the number of visitors, your page rank and your search engine position. Submit in as many blog directories as you can.

3. Submit your blog to general and niche directories. Submitting general and niche get a better search engine position and will increase the number of readers for your blog. For directory submission you can use a software tool to automatize the process and save weeks of work. You can gat a free trial for the software from http://www.submiteaze.com/index.jsp?aff=137.

4. Submit you feeds to Rss directories. Submit your blog to all of the directories listed at http://www.rss-feeds-directory.com/blog_lists.html to get extra traffic.

5. Use social bookmarks. Adding social bookmark links to your blog makes it easy for your visitors to save and share your content. There is a free tool to make social bookmarks: http://www.toprankblog.com/tools/social-bookmarks.

6. Use Article Directories. Article directories can be a great resource for articles to post on your blog. Here are a few: http://ezinearticles.com, http://goarticles.com, http://www.knowledge-finder.com and http://www.informit.com/articles.

7. Start a press release campaign. When you have enough content on your blog start a press release campaign. You will find a lot of press release distributors just using a search engine.

8. Place the link and description of your blog in your signature so that any posts to forums, outgoing emails, auto responder courses will promote your blog.

9. Locate blogs with a lot of traffic and place useful comments in their comment box. Be sure the blog and your comments are relevant to both your blog and theirs. Senseless posts won't help you, they'll hurt you.

10. Use ping services Pinging will alert different search engines that your blog has updated. So the crawlers will come and index your new post. They crawl and index your site and your blog gets more visitors. The ping tool that I recommend is http://autopinger.com.

All this techniques I have personally used with success on my blog http://www.gadgets-club.com. This gadget blog was launched in January 2007 and attracted 6016 visits in less than 20 days. Remember to make a blog post as often as possible. More than once a day is not really necessary.

Success.

Source: Free Articles by Dan Ionescu

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A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.

Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.

The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.

You are presented with a report page which you can use to get a detailed status on how your AdSense advertising is doing. This allows you to improve your site's contents and layout to maximize your AdSense earnings.

On the top of your page you also have link to the setup section where you can generate the code that will need to be pasted on your website in order to have AdSense banners on your page.

You can use AdSense for text (the said ads), using a search box or with referrals. Your choice among these options depends on how users will navigate your site.

Finally, there is a "My Account" tab which allows you to set up details concerning your account, payment and tax information.

To add a text ad on your site, go back to the "AdSense Setup" tab and click the "AdSense for content" link. Make sure you have cookies enabled in your browser.

You can make a choice between ad units and link units. The former contain text and or images concerning a certain site for each unit, most with a detailed description, the latter only contain links to certain types.

Of course, it's a bit hard to know which type you should use so you should probably experiment with both for a while before you decide.

You can also view an example of how the unit will look to the right of your page. However, you may only use three ad units and one link unit on any given page. This is believed to be a step which Google takes for quality control.

The next step is to choose your add format and colors. You can basically select any color palette you choose with Google offering some of its own if you don't have the time or skill to create one. You can constantly view how the palette will look through the aid of an example. The one that works best in terms of appearance and revenues will vary with the look, feel and content of a website.

However, your ad formats are limited to a choice of eleven formats. There's an "Ad Formats" link which takes you to a page that lets you see all even of these in action so you can decide best which one suits your site. Sometimes the most intrusive, doesn?t work best however again, this can vary from website to website.

After you finish with customization, you can click "Continue" from the bottom of the page.

You are now presented with a section entitled "AdSense for Content". You can click anywhere in the text and that shows the JavaScript required to get AdSense running. This will automatically select the text in the box.

You can then copy it and paste it into your pages directly. If you use dynamic pages, you should paste this code within your template so as to ensure that it gets displayed on any page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has adsense, may also have terms and condition which would inevitably provide legal resources which would probably be deemed inappropriate.

What is then left for you to do is get content on your page (provided you didn't have any already). Google AdSense crawlers will soon visit your site, making sure that the ads displayed are relevant to your site's content.

And you're all done. For a simple page this should indeed be a matter of a few minutes, which is precisely what makes AdSense the choice for so many. Although it is quick, its mass appeal also makes it the best. Through being the most popular, advertisers and publishers alike see Adsense and Adwords as their natural first choice.

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If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet. You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program. What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).

But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign. The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking. You need to have optimized niche website templates for best results.

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Many organizations have recognized social media as a powerful source to increase customer base. Businesses have adopted blogging as a very powerful marketing tool to leverage their business in the competitive world, which led to business blogging. There are certain best practices that help organizations to acquire maximum benefits from Weblogs.

Best practices in business blogging ?

Businesses must be clear with their guidelines and policies while posting content on their business blog. This will avoid leakage of business secrets and certain confidential information through blogging.

Using a business blog for blatant advertising would hurt the actual benefits of it. It is a good practice to update business blogs as frequently as possible. This is to make sure that readers will get fresh information consistently. Content can be anything ranging from recent industrial news, customer engaging topics, to job openings.

Businesses must be transparent and honest with the content in their business blogs. A business blog created by an organization represents the organization in all aspects. Any kind of misappropriations, illegal content, or plagiarism in their blogs may lead to legal issues and would hurt the reputation of the organization.

Why to optimize a blog?

In the present day competition, just following some good business practices is not enough. It holds true even in the case of blogs. To outstand among 1.6 million blog posts posted each day, it will be a best practice to optimize your business blog besides following good practices regularly. Optimizing business blog helps to acquire rankings in popular search engines and thus increase traffic and reputation for your blogs as well as business.

Different ways to optimize blog

Unlike websites, it is easy to optimize blogs by following certain practices. Business blogs which are created for mere SEO objectives are very likely to fail. Companies should be clear with the objective of creating their business blogs. Thus the content for blogs can be created with a purpose, which will help to achieve the objectives and beneficial results. Some other good practices include ? 

o Generating Sitemaps

o Blog/Feed Directory Submission

o Social Bookmarking

o Pinging

o Creating widgets and polls/surveys

o Linking to other blogs

A blog can efficiently serve the objective and the main goal of the organization. However, this depends upon how the firm?s execution.

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